SO much of a customer’s journey is now digital.
Which means that we, as marketers, have to play an even bigger role in driving pipeline and business outcomes. It also means that we need to be fully aligned with the rest of the organization to become smarter in how we prioritize vital resources.
In order to be truly customer obsessed, your digital efforts need to start and end with the customer. So we’ve partnered up with experts at PTC, Drift, and People.ai to show you how to build a Revenue Engine – a comprehensive, account-specific marketing and sales strategy from the ground up.