6sense + Alyce | Personalize & Prioritize Direct Gifting

While gifts that hit the mark can bring amazing results to your ABM program, gifts that fall short can increase negative sentiment and create roadblocks. In this session you’ll learn how 6sense partnered with Alyce to drive personalization and prioritization in their direct gifting program. You’ll see how 6sense uses Alyce to break through with personalized gift experiences for accounts and contacts prioritized by the 6sense platform – and the results this combined approach has generated. 

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An Experiment to Ditch Forms, Spam, & Cold Calls for Better ABM
An Experiment to Ditch Forms, Spam, & Cold Calls for Better ABM

Latane Conant, CMO of 6sense, speaks about the controversial project she ran called "Project Bold Moves" an...

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How to Get Creative with Go-To-Market Alignment, Goals, Reporting, and Success with Sendoso
How to Get Creative with Go-To-Market Alignment, Goals, Reporting, and Success with Sendoso

How do we get closer to our fellow go-to-market teams and ensure we're thinking across an entire business u...