6sense + Uberflip | 3-Tier Strategy to Personalization at Scale

In this session you’ll learn how companies like Fortinet are using essential personalization attributes (such as account, persona, timing, and branded and generic keywords being researched) from 6sense to dynamically adjust Uberflip content streams. Hillary Lupo, Senior Manager of Growth Marketing at Fortinet, will explain how she used 6sense and Uberflip to go from generic to highly personalized content programs and exceed conversion benchmarks by 15x – all without additional resources.

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Going Account Based with Dave Taylor of Impartner Software
Going Account Based with Dave Taylor of Impartner Software

Going Account Based with Dave Taylor of Impartner Software

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6sense + Lionhurst | ABM Search & Display
6sense + Lionhurst | ABM Search & Display

Learn how 6sense partnered with Lionhurst to drive an end-to-end account-based strategy through paid media....