In this session you’ll learn how companies like Fortinet are using essential personalization attributes (such as account, persona, timing, and branded and generic keywords being researched) from 6sense to dynamically adjust Uberflip content streams. Hillary Lupo, Senior Manager of Growth Marketing at Fortinet, will explain how she used 6sense and Uberflip to go from generic to highly personalized content programs and exceed conversion benchmarks by 15x – all without additional resources.
hear from the ABM experts at ServiceMax, 6sense, & LeanData and how their revenue teams are using advanced tactics, tools, and processes to align Sales and Marketing around an account-centric strategy
Learn how HighRadius shifted to an account-based strategy with 6sense and what the team learned during the transition.
In order to be truly customer obsessed, your digital efforts need to start and end with the customer. We’ve partnered up with experts at PTC, Drift, and People.ai to show you how to build a ROI engine
Tara Corey, VP of Global Marketing Ops at Qlik, teaches us how to leverage AI-driven insights and orchestration in 6sense to turn your fragmented ABM approach into one that is cohesive and targeted
Join our panel of experts from WatchGuard, 6sense, and TrustRadius as we discuss how WatchGuard combines intent data with ABM tools to double engagement with marketing content
With the right data powering their entire revenue org, MX has made large changes at record speed. Learn how to achieve predictable revenue growth from MX in this session!
Learn from Ari Capogeannis, Senior Director of Marketing at Cumulus Networks, all the different ways in which you can create enablement plays for your team and create a cohesive experience.
In this session, you’ll learn how you can leverage AI-driven analytics to rapidly uncover new demand, prioritize actions based on accounts “in-market” and seamlessly orchestrate account engagement...
In this session of Predictable Revenue Growth in Action, you’ll be hearing from Justin Noll, Senior Director of Marketing at Phenom, about how their revenue team’s efforts are powered by 6sense
Ari Capogeannis, Director of Growth Marketing & Analytics at Sage Intacct, discusses how to leverage intent and buying stage predictions to bridge the gap between ABM and PBM for pipeline acceleration
In this session, learn how to leverage AI-driven analytics to uncover demand, prioritize actions based on accounts “in-market” and seamlessly orchestrate account engagement across sales and marketing.
In this session of PRG in Action, we're chatting with Tahlor DiCicco, VP of Global Marketing at CoreView, on how they've pivoted their marketing efforts within days to yield successful results.
Learn how Aprimo leverages 6sense rich and accurate data to enable their sales teams and create dynamic content experiences across multiple solutions, industries, and channels.
Prioritizing your BDRs’ time should always be top-of-mind, as they are the frontline of your organization. But today’s BDRs can’t possibly keep up with engaging at scale.
B2B marketing and sales teams increasingly view account-based platforms as central to their go-to-market approach, and a new consensus is emerging on the features and capabilities.
The buying journey has evolved and now involves on average 9.6 people, according to Gartner, making engaging individuals with relevant timely content much more different without account level insights
Matt Senatore, Service Director, Account-Based Marketing at SiriusDecisions, an Lauren Weatherly - VP of Marketing and Demand Gen at PGi, teach you how to take control in an account-based buying world