6sense Announces Inaugural Customer Conference

October 29, 2019 Justin Gutwein

SAN FRANCISCO--()--6sense, the leading Account Based Orchestration Platform, powered by AI, announced its inaugural customer conference, 6sense Breakthrough. Bringing together the best and brightest innovators in the B2B industry, this exclusive two-day event will feature special presentations and interactive sessions aimed at tackling the obstacles modern sales and marketing teams face as they work to increase pipeline and generate revenue.

Account Based Orchestration leader @6senseInc announces inaugural customer conference

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According to TOPO’s research, organizations that adopt a targeted account based approach are extremely efficient at generating pipeline. In addition to generating more pipeline by focusing on the most valuable portions of their addressable market, account-based organizations see improved win rates, better lifetime customer value, and higher ROI compared to a traditional volume-based approach. Chief Analyst at TOPO, Craig Rosenberg, will be at Breakthrough to discuss the tactics that world-class organizations employ to successfully drive their ABM initiatives at scale.

“Today’s revenue teams can’t continue to rely solely on broad-based email tactics to generate demand,” said Rosenberg. “We have to become much more sophisticated and leverage data-driven insights to deliver a more relevant, personalized buying experience.”

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