SAN FRANCISCO--(BUSINESS WIRE)--6sense, the leading Account Based Orchestration Platform, powered by AI, announced its inaugural customer conference, 6sense Breakthrough. Bringing together the best and brightest innovators in the B2B industry, this exclusive two-day event will feature special presentations and interactive sessions aimed at tackling the obstacles modern sales and marketing teams face as they work to increase pipeline and generate revenue.
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According to TOPO’s research, organizations that adopt a targeted account based approach are extremely efficient at generating pipeline. In addition to generating more pipeline by focusing on the most valuable portions of their addressable market, account-based organizations see improved win rates, better lifetime customer value, and higher ROI compared to a traditional volume-based approach. Chief Analyst at TOPO, Craig Rosenberg, will be at Breakthrough to discuss the tactics that world-class organizations employ to successfully drive their ABM initiatives at scale.
“Today’s revenue teams can’t continue to rely solely on broad-based email tactics to generate demand,” said Rosenberg. “We have to become much more sophisticated and leverage data-driven insights to deliver a more relevant, personalized buying experience.”