A Voice of the Customer program is a process that asks our customers for feedback, uses tools to analyze th...
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A Voice of the Customer program is a process that asks our customers for feedback, uses tools to analyze that data, and activates the content so we can act upon it to improve the customer experience.
V2MOM is the core way we run our business; it allows us to define our goals and organize a principled way to execute them.
In 2020, the CMO has more influence within the organization than ever before—reaching well beyond the traditional limits of marketing into sales, finance, analytics, technology, product management...
Drift was designed for companies that want to supercharge their current marketing efforts with conversations
Framework created by Brittani Dinsmore, Director of Marketing at Moz.
Bad CRM data undermines growth and profitability. Without accurate information about deals, accounts and sales activities, everything from sales coaching to campaign optimization gets a lot harder.
While the buzz around Agile marketing has been undeniable for years, our Third Annual State of Agile Marketing marks a turning point in many ways.
InVision Communications has developed and launched a new “Pivot Playbook" to help you with difficult decisions in the face of the outbreak.
Go-Human Challenge by Ed Breault, CMO, Aprimo