MakingSense of Intent Data

May 7, 2020

Fact: B2B buyers today tend to remain anonymous for as long as they can.

They do most of their learning away from your website — through independent information and review sites, competitors’ sites, trade publications, networking sites, and other channels you don’t control. With intent data, you have greater visibility into this Dark Funnel of anonymous activity, and can leverage these insights to prioritize your efforts and personalize the buyer experience.

Previous Article
6sense + LinkedIn Ads: Better Targeting, Bigger Engagement
6sense + LinkedIn Ads: Better Targeting, Bigger Engagement

Our team created a solution to integrate 6sense’s advanced account targeting with LinkedIn’s advertising pl...

Next Video
Measurement in an Account-Based World with Kerry Cunningham, SVP & Principal Analyst at Forrester
Measurement in an Account-Based World with Kerry Cunningham, SVP & Principal Analyst at Forrester

On this episode of TalkingSense, Latané Conant, Chief Market Officer at 6sense, sits down with Kerry Cunnin...