Using Our Lead Scoring Model Just Didn't Work - Glassdoor

Julie Ryan, Snr Mngr Business Operations at Glassdoor explains Glassdoor's attempt to build a scoring model; "it offered no visbility into the scoring logic" and it also didn't take into account any intent data so the scoring was flat. There also was no buy-in from their sales team.

"6sense outperformed both the Glassdoor scores and your competitors" - Julie Ryan

Previous Article
In Market Demand Report

Next Blog
How HighRadius Aligns their Revenue Team on an Account-Based Strategy with 6sense
How HighRadius Aligns their Revenue Team on an Account-Based Strategy with 6sense

Learn how HighRadius shifted their mindset, processes, and tech stack to align their revenue team on an ABX...