MakingSense of Predictive Analytics

In this episode, we'll make sense of predictive analytics and its three data sources — intent data, historical data, and firmographic/technographic data.

Predictive analytics enables your revenue team to eliminate guesswork and prioritize marketing and sales efforts on accounts that are a strong ICP fit and show strong intent to buy.

Previous Video
MakingSense of ABM
MakingSense of ABM

ABM is the new, hot trend in marketing that has been building pretty steadily for years. It's based on the ...

Next Video
MakingSense of Account-Based Metrics
MakingSense of Account-Based Metrics

Attribution, lead scoring, and MQLs are all major points of contention between sales and marketing teams. F...