MakingSense of Personalization

Personalization: The thing that every marketer talks about, but nobody really knows how to do.

The inability to accurately personalize your marketing and sales efforts can do more harm than good. (Nothing like calling someone by the wrong name for the sake of personalization, am I right?)

In this episode, we break down marketing's biggest mystery and how to achieve it at scale.

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MakingSense of CDPs (Customer Data Platforms)
MakingSense of CDPs (Customer Data Platforms)

What're you looking for in a CDP? Starting from scratch with a stand-alone CDP is not an option, Map custom...

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MakingSense of Lead Generation
MakingSense of Lead Generation

Still relying on lead-based marketing and MQLS? That's old news. In this episode of MakingSense, we'll disc...