MakingSense of Match Rates

The only match rate that matters is account identification.

In this episode, you’ll learn about all the ways account identification can impact your marketing strategy and efforts. With poor match rates, it's darn-near impossible to prioritize the right accounts.

Best-in-class account identification is key to a successful marketing strategy, better alignment with sales, and a more relevant, personalized experience for your buyers.

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MakingSense of Intent Data
MakingSense of Intent Data

Intent data gives your organization total visibility into activity within the Dark Funnel that you can then...

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MakingSense of Display Ads
MakingSense of Display Ads

In this episode of MakingSense, Justin breaks down display advertising, specifically B2B advertising using ...