MakingSense of Match Rates

The only match rate that matters is account identification.

In this episode, you'll learn about all the ways account identification can impact your marketing strategy and efforts. With poor match rates, your personalization efforts and prioritization of accounts all end up in the dumpster.

If you don't know who is on your site, how can you manage to provide them with value that is relevant to them? Good question - you can't. That is why best-in-class account identification is key to a successful marketing strategy, and better alignment with sales.

Previous Video
MakingSense of ABM (Account-Based Marketing)
MakingSense of ABM (Account-Based Marketing)

ABM is the new, hot trend in marketing that has been building pretty steadily for years. It's based on the ...

Next Video
MakingSense of Account-Based Metrics
MakingSense of Account-Based Metrics

In this episode of MakingSense, Justin breaks down ABX, specifically focusing on the account-based metrics ...