MakingSense of Match Rates

The only match rate that matters is account identification.

In this episode, you'll learn about all the ways account identification can impact your marketing strategy and efforts. With poor match rates, your personalization efforts and prioritization of accounts all end up in the dumpster.

If you don't know who is on your site, how can you manage to provide them with value that is relevant to them? Good question - you can't. That is why best-in-class account identification is key to a successful marketing strategy, and better alignment with sales.

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MakingSense of ABM (Account-Based Marketing)
MakingSense of ABM (Account-Based Marketing)

ABM is the new, hot trend in marketing that has been building pretty steadily for years. It's based on the ...

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MakingSense of CDPs (Customer Data Platforms)
MakingSense of CDPs (Customer Data Platforms)

What're you looking for in a CDP? Starting from cratch with a stand-alone CDP is not an option, Map custome...