MakingSense of Lead Generation

Still relying on lead-based marketing and MQLS? That's old news. Lead generation is a thing of the past and leads to Sales and Marketing misalignment. In this episode of MakingSense, we'll discuss alternative tactics to lead generation including account-based marketing, a stepping stone to orchestrated account engagement - when all members of the revenue teams efforts are focused on a list of dynamic targeted accounts.

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MakingSense of Predictive Analytics
MakingSense of Predictive Analytics

In this episode of MakingSense, Justin breaks down predictive analytics along with its three data sources -...

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MakingSense of CDPs (Customer Data Platforms)
MakingSense of CDPs (Customer Data Platforms)

What're you looking for in a CDP? Starting from cratch with a stand-alone CDP is not an option, Map custome...