MakingSense of Account-Based Metrics

I think most will agree that marketing metrics are hot garbage. Attribution, lead scoring, and MQLs are all major points of contention between Sales and Marketing - but what happens when you switch to an account-based model? You need the right technology to support your team. Both Sales and Marketing need insight into account-level data, not just lead-level.

In this episode of MakingSense, Justin Gutwein breaks down account-based experiences, specifically focusing on the account-based metrics that matter, the technology you need to support it and the benefits of switching.

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MakingSense of Match Rates
MakingSense of Match Rates

The only match rate that matters is account identification. In this episode, learn about all the ways accou...

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MakingSense of CDPs (Customer Data Platforms)
MakingSense of CDPs (Customer Data Platforms)

What're you looking for in a CDP? Starting from cratch with a stand-alone CDP is not an option, Map custome...