I think most will agree that marketing metrics are hot garbage. Attribution, lead scoring, and MQLs are all major points of contention between Sales and Marketing - but what happens when you switch to an account-based model? You need the right technology to support your team. Both Sales and Marketing need insight into account-level data, not just lead-level.
In this episode of MakingSense, Justin Gutwein breaks down account-based experiences, specifically focusing on the account-based metrics that matter, the technology you need to support it and the benefits of switching.