MakingSense of Account-Based Metrics

Attribution, lead scoring, and MQLs are all major points of contention between sales and marketing teams. 

In this episode, we'll tell you why it's time to scrap that old marketing dashboard — and all its lead-level data — and trade up for account-level insights you can actually use.

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MakingSense of Predictive Analytics
MakingSense of Predictive Analytics

In this episode of MakingSense, Justin breaks down predictive analytics along with its three data sources -...

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MakingSense of CDPs (Customer Data Platforms)
MakingSense of CDPs (Customer Data Platforms)

What're you looking for in a CDP? Starting from scratch with a stand-alone CDP is not an option, Map custom...