Attribution, lead scoring, and MQLs are all major points of contention between sales and marketing teams.
In this episode, we'll tell you why it's time to scrap that old marketing dashboard — and all its lead-level data — and trade up for account-level insights you can actually use.
6:33ABM is the new, hot trend in marketing that has been building pretty steadily for years. It's based on the simple idea that B2B sellers concentrate sales and marketing resources on a clearly defined..
4:17In this episode of MakingSense, Justin breaks down predictive analytics along with its three data sources - intent data, historical data and firmographic/technographic data (ICP).
4:03What're you looking for in a CDP? Starting from scratch with a stand-alone CDP is not an option, Map customer journeys, personalize communications and close more deals with 6sense's embedded B2B CDP.
4:37In this episode of MakingSense, we're breaking down the biggest mystery to Marketers everywhere: Personalization. It's the thing that every Marketer talks about but nobody really knows how to do.
6:07Still relying on lead-based marketing and MQLS? That's old news. In this episode of MakingSense, we'll discuss alternative tactics including account-based marketing and orchestrated account engagement
4:13Intent data gives your organization total visibility into activity within the Dark Funnel that you can then leverage to prioritize and personalize your outreach.
3:39The only match rate that matters is account identification. In this episode, learn about all the ways account identification impacts your marketing strategy.
2:39In this episode of MakingSense, Justin breaks down display advertising, specifically B2B advertising using an account-based model. Using AI and intent data, you can surface ads to the right audience.