The marketing world can be confusing. Let's make sense of it.
MakingSense of Personalization
In this episode of MakingSense, we're breaking down the biggest mystery to Marketers everywhere: Personalization. It's the thing that every Marketer talks about but nobody really knows how to do.
MakingSense of Predictive Analytics
In this episode of MakingSense, Justin breaks down predictive analytics along with its three data sources - intent data, historical data and firmographic/technographic data (ICP).
MakingSense of Lead Generation
Still relying on lead-based marketing and MQLS? That's old news. In this episode of MakingSense, we'll discuss alternative tactics including account-based marketing and orchestrated account engagement
MakingSense of CDPs (Customer Data Platforms)
What're you looking for in a CDP? Starting from cratch with a stand-alone CDP is not an option, Map customer journeys, personalize communications and close more deals with 6sense's embedded B2B CDP.
MakingSense of ABM (Account-Based Marketing)
ABM is the new, hot trend in marketing that has been building pretty steadily for years. It's based on the simple idea that B2B sellers concentrate sales and marketing resources on a clearly defined..
MakingSense of Dreamforce Week 2019
Dreamforce 2019. Do you know where to hide from the tech tuxedos?