MakingSense
Diving into complex B2B terms one bad joke at a time.
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6:33Watch VideoMakingSense of ABX (Account-Based Experience)
ABM is the new, hot trend in marketing that has been building pretty steadily for years. It's based on the simple idea that B2B sellers concentrate sales and marketing resources on a clearly defined..
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4:17Watch VideoMakingSense of Predictive Analytics
In this episode of MakingSense, Justin breaks down predictive analytics along with its three data sources - intent data, historical data and firmographic/technographic data (ICP).
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2:49Watch VideoMakingSense of Account-Based Metrics
Attribution, lead scoring, and MQLs are all major points of contention between sales and marketing teams. Find out why.
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4:03Watch VideoMakingSense of CDPs (Customer Data Platforms)
What're you looking for in a CDP? Starting from scratch with a stand-alone CDP is not an option, Map customer journeys, personalize communications and close more deals with 6sense's embedded B2B CDP.
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4:37Watch VideoMakingSense of Personalization
In this episode of MakingSense, we're breaking down the biggest mystery to Marketers everywhere: Personalization. It's the thing that every Marketer talks about but nobody really knows how to do.
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6:07Watch VideoMakingSense of Lead Generation
Still relying on lead-based marketing and MQLS? That's old news. In this episode of MakingSense, we'll discuss alternative tactics including account-based marketing and orchestrated account engagement
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4:13Watch VideoMakingSense of Intent Data
Intent data gives your organization total visibility into activity within the Dark Funnel that you can then leverage to prioritize and personalize your outreach.
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3:39Watch VideoMakingSense of Match Rates
The only match rate that matters is account identification. In this episode, learn about all the ways account identification impacts your marketing strategy.
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2:39Watch VideoMakingSense of Display Ads
In this episode of MakingSense, Justin breaks down display advertising, specifically B2B advertising using an account-based model. Using AI and intent data, you can surface ads to the right audience.
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