The marketing world can be confusing. Let's make sense of it.
MakingSense of CDPs (Customer Data Platforms)
While CPDs (Customer Data Platforms) have been common in the B2C space for some time, B2B focused CDPs are a relatively new concept for most. A CDP, or customer data platform, essentially takes all...
MakingSense of ABM (Account-Based Marketing)
ABM is the new, hot trend in marketing that has been building pretty steadily for years. It's based on the simple idea that B2B sellers concentrate sales and marketing resources on a clearly defined..
Makingsense of Dreamforce Week 2019
Dreamforce 2019. Do you know where to hide from the tech tuxedos?