Still relying on lead-based marketing and MQLS? That's old news. In this episode of MakingSense, we'll discuss alternative tactics including account-based marketing and orchestrated account engagement
Over half of marketing teams are still trying to figure out how to move to a fully account-based approach. This transition away from a lead-based marketing strategy can be scary, but well worth it.
When marketing decisions are made based more on guesswork than real data, your account-based marketing strategy is destined to fall short.
Latane Conant, CMO of 6sense, speaks with Jamie Barnett, Investor & Advisor, about managing your pipeline, and best ways to optimize generation.
Learn more about multi-touch attribution and why 6sense takes a different approach to reporting on marketing campaigns and activities.
Marketers, stop wasting time with random marketing efforts and ABM tactics and make the switch to predictive marketing.
In this episode of MakingSense, Justin breaks down display advertising, specifically B2B advertising using an account-based model. Using AI and intent data, you can surface ads to the right audience.
We looked to TOPO for 2021 predictions to help revenue teams navigate planning for the year ahead. Here’s what we found.
See what topics resonated most with our audience in 2020, with 10 most-clicked content pieces this year.
Attribution, lead scoring, and MQLs are all major points of contention between sales and marketing teams. Find out why.
Jordan Linford will describe why Impartner shifted from MQLs to account-based funnel tracking, their journey from a homegrown ABM stack to 6sense, and what sales and marketing alignment looks like.
Digital advertising campaigns should be simple yet speedy to configure and launch, and reach the right people. Learn the best approaches to implementing an effective account-based ad strategy.
Tara Corey describes how Qlik leveraged 6sense, data, and analytics to shift mindsets across sales and marketing from loving every lead (and treating them equally) to loving leads the right way.
Every company strives to not only grow revenue, but to grow it predictably. Yet, creating a predictable revenue growth engine is no small task, nor is it one that can be done overnight. Find out how.
Where’s your ABM program? Now’s the time to align marketing and sales, harness buyer data, and use it to engage target accounts.
With the goal of better alignment across the revenue team, Sales and Marketing to go therapy to talk things out.
This guide will breakdown the new way to measure ABM success for marketing and sales and will highlight the metrics you should be tracking that lead to alignment and more predictable revenue growth.
For her last CMO confession (for now), Latane is calling BS on marketing only owning part of the pipeline and quarterly revenue targets. Find out why!
In her first of three confessions, 6sense's Chief Market Officer, Latane Conant tells us why she doesn't care about MQLs.