Still relying on lead-based marketing and MQLS? That's old news. Lead generation is a thing of the past and leads to Sales and Marketing misalignment. In this episode of MakingSense, we'll discuss alternative tactics to lead generation including account-based marketing, a stepping stone to orchestrated account engagement - when all members of the revenue teams efforts are focused on a list of dynamic targeted accounts.
×
Share this Video
Related Content
Predictive Marketing Is Easier Than It Looks and More Important Than You Know
Marketers, stop wasting time with random marketing efforts and ABM tactics and make the switch to predictive marketing.
Your 10 Favorite Pieces of Content From 6sense in 2020
See what topics resonated most with our audience in 2020, with 10 most-clicked content pieces this year.
31:00Going from MQLs to ABM at Scale
Jordan Linford will describe why Impartner shifted from MQLs to account-based funnel tracking, their journey from a homegrown ABM stack to 6sense, and what sales and marketing alignment looks like.
What Matters Most in B2B Digital Advertising
Digital advertising campaigns should be simple yet speedy to configure and launch, and reach the right people. Learn the best approaches to implementing an effective account-based ad strategy.
19:39You Can’t Love Every Lead
Tara Corey describes how Qlik leveraged 6sense, data, and analytics to shift mindsets across sales and marketing from loving every lead (and treating them equally) to loving leads the right way.
The State of Predictable Revenue Growth Report: 2020 Research Report
Every company strives to not only grow revenue, but to grow it predictably. Yet, creating a predictable revenue growth engine is no small task, nor is it one that can be done overnight. Find out how.
Make the Shift From ABM Tactics to a Data-Driven ABM Program
Where’s your ABM program? Now’s the time to align marketing and sales, harness buyer data, and use it to engage target accounts.
Revenue Team Therapy
With the goal of better alignment across the revenue team, Sales and Marketing to go therapy to talk things out.
2:49MakingSense of Account-Based Metrics
In this episode of MakingSense, Justin breaks down ABX, specifically focusing on the account-based metrics that matter, the technology you need to support it and the benefits of switching.
CMO Confessions #3: Marketing Sourced Pipeline is Bogus, as seen on ClickZ
For her last CMO confession (for now), Latane is calling BS on marketing only owning part of the pipeline and quarterly revenue targets. Find out why!
CMO Confessions #1: Who Cares About MQLs? as seen on ClickZ
In her first of three confessions, 6sense's Chief Market Officer, Latane Conant tells us why she doesn't care about MQLs.
It’s Marketing’s Job to Warm Up Accounts, Not BDRs!
Stop wasting your BDRs time doing Marketing's job! BDRs should be reaching out to warm, qualified leads, not doing the warming themselves.
47:49Meet the Sensei's | Uncovering Demand with Tara Corey of Qlik
Tara Corey, VP of Global Marketing Ops at Qlik, teaches us how to leverage AI-driven insights and orchestration in 6sense to turn your fragmented ABM approach into one that is cohesive and targeted
PTC: Building the ROI (Revenue Orchestration Intelligence) Engine
Today PTC is “Printing Pipeline” with their ROI Engine. After careful consideration, PTC chose to simultaneously sign contracts with 6sense, Drift, and People.ai.
Intent, Identification, and the Shift to Working from Home, Q&A with Viral Bajaria, CTO of 6sense
The transition to working from home has impacted many people, and a few have asked whether it has also had an impact on 6sense’s ability to capture intent data and identify accounts - find out here!
B2B Leads: In-Market Is the New Inbound, Here's Why, as seen on MarketingProfs
From the beginning of our marketing careers, we've had it drummed into our heads that inbound leads are the Holy Grail of our efforts. That's just not the case anymore.
1:07MQLs are a Cancer with Ian Howells, CMO of Sage Intacct
Ditch the MQL-based Marketing state of mind! Marketing should be focused on driving awareness and opening opportunities to pass along to Sales, according to Ian Howells, CMO of Sage Intacct.
0:46I can ramp up demand on a new product very quickly - Motorola Solutions
- Tony Condi, Sr Director Marketing Communications