Still relying on lead-based marketing and MQLS? That's old news. Lead generation is a thing of the past and leads to Sales and Marketing misalignment. In this episode of MakingSense, we'll discuss alternative tactics to lead generation including account-based marketing, a stepping stone to orchestrated account engagement - when all members of the revenue teams efforts are focused on a list of dynamic targeted accounts.
Marketers, stop wasting time with random marketing efforts and ABM tactics and make the switch to predictive marketing.
See what topics resonated most with our audience in 2020, with 10 most-clicked content pieces this year.
Jordan Linford will describe why Impartner shifted from MQLs to account-based funnel tracking, their journey from a homegrown ABM stack to 6sense, and what sales and marketing alignment looks like.
Digital advertising campaigns should be simple yet speedy to configure and launch, and reach the right people. Learn the best approaches to implementing an effective account-based ad strategy.
Tara Corey describes how Qlik leveraged 6sense, data, and analytics to shift mindsets across sales and marketing from loving every lead (and treating them equally) to loving leads the right way.
Every company strives to not only grow revenue, but to grow it predictably. Yet, creating a predictable revenue growth engine is no small task, nor is it one that can be done overnight. Find out how.
Where’s your ABM program? Now’s the time to align marketing and sales, harness buyer data, and use it to engage target accounts.
With the goal of better alignment across the revenue team, Sales and Marketing to go therapy to talk things out.
In this episode of MakingSense, Justin breaks down ABX, specifically focusing on the account-based metrics that matter, the technology you need to support it and the benefits of switching.
For her last CMO confession (for now), Latane is calling BS on marketing only owning part of the pipeline and quarterly revenue targets. Find out why!
In her first of three confessions, 6sense's Chief Market Officer, Latane Conant tells us why she doesn't care about MQLs.
Stop wasting your BDRs time doing Marketing's job! BDRs should be reaching out to warm, qualified leads, not doing the warming themselves.
Tara Corey, VP of Global Marketing Ops at Qlik, teaches us how to leverage AI-driven insights and orchestration in 6sense to turn your fragmented ABM approach into one that is cohesive and targeted
Today PTC is “Printing Pipeline” with their ROI Engine. After careful consideration, PTC chose to simultaneously sign contracts with 6sense, Drift, and People.ai.
The transition to working from home has impacted many people, and a few have asked whether it has also had an impact on 6sense’s ability to capture intent data and identify accounts - find out here!
From the beginning of our marketing careers, we've had it drummed into our heads that inbound leads are the Holy Grail of our efforts. That's just not the case anymore.
Ditch the MQL-based Marketing state of mind! Marketing should be focused on driving awareness and opening opportunities to pass along to Sales, according to Ian Howells, CMO of Sage Intacct.
- Tony Condi, Sr Director Marketing Communications