MakingSense of Account-Based Metrics

October 19, 2020

Attribution, lead scoring, and MQLs are all major points of contention between sales and marketing teams. 

In this episode, we'll tell you why it's time to scrap that old marketing dashboard — and all its lead-level data — and trade up for account-level insights you can actually use.

Previous Article
Your 10 Favorite Pieces of Content From 6sense in 2020
Your 10 Favorite Pieces of Content From 6sense in 2020

See what topics resonated most with our audience in 2020, with 10 most-clicked content pieces this year.

Next Video
Going from MQLs to ABM at Scale
Going from MQLs to ABM at Scale

Jordan Linford will describe why Impartner shifted from MQLs to account-based funnel tracking, their journe...