MQLs are a Cancer with Ian Howells, CMO of Sage Intacct

Over half of marketing teams are still trying to figure out how to move to a fully account-based approach. This transition away from a lead-based marketing strategy can be scary, but well worth it.

When marketing decisions are made based more on guesswork than real data, your account-based marketing strategy is destined to fall short.

Learn more about multi-touch attribution and why 6sense takes a different approach to reporting on marketing campaigns and activities.

Marketers, stop wasting time with random marketing efforts and ABM tactics and make the switch to predictive marketing.

We looked to TOPO for 2021 predictions to help revenue teams navigate planning for the year ahead. Here’s what we found.

See what topics resonated most with our audience in 2020, with 10 most-clicked content pieces this year.

Digital advertising campaigns should be simple yet speedy to configure and launch, and reach the right people. Learn the best approaches to implementing an effective account-based ad strategy.

Where’s your ABM program? Now’s the time to align marketing and sales, harness buyer data, and use it to engage target accounts.

For her last CMO confession (for now), Latane is calling BS on marketing only owning part of the pipeline and quarterly revenue targets. Find out why!

In her first of three confessions, 6sense's Chief Market Officer, Latane Conant tells us why she doesn't care about MQLs.