Going from MQLs to ABM at Scale

Marketers, stop wasting time with random marketing efforts and ABM tactics and make the switch to predictive marketing.

See what topics resonated most with our audience in 2020, with 10 most-clicked content pieces this year.

Digital advertising campaigns should be simple yet speedy to configure and launch, and reach the right people. Learn the best approaches to implementing an effective account-based ad strategy.

Where’s your ABM program? Now’s the time to align marketing and sales, harness buyer data, and use it to engage target accounts.

For her last CMO confession (for now), Latane is calling BS on marketing only owning part of the pipeline and quarterly revenue targets. Find out why!

In her first of three confessions, 6sense's Chief Market Officer, Latane Conant tells us why she doesn't care about MQLs.

Stop wasting your BDRs time doing Marketing's job! BDRs should be reaching out to warm, qualified leads, not doing the warming themselves.

Today PTC is “Printing Pipeline” with their ROI Engine. After careful consideration, PTC chose to simultaneously sign contracts with 6sense, Drift, and People.ai.

The transition to working from home has impacted many people, and a few have asked whether it has also had an impact on 6sense’s ability to capture intent data and identify accounts - find out here!

From the beginning of our marketing careers, we've had it drummed into our heads that inbound leads are the Holy Grail of our efforts. That's just not the case anymore.