Lead & pipeline generation

Target buyers with highly relevant messages throughout the entire buying journey, drive true engagement across the entire buying team, and track real stuff.

  • MakingSense of Lead Generation6:07

    MakingSense of Lead Generation

    Still relying on lead-based marketing and MQLS? That's old news. In this episode of MakingSense, we'll discuss alternative tactics including account-based marketing and orchestrated account engagement

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  • Predictive Marketing Is Easier Than It Looks and More Important Than You Know

    Predictive Marketing Is Easier Than It Looks and More Important Than You Know

    Marketers, stop wasting time with random marketing efforts and ABM tactics and make the switch to predictive marketing.

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  • In Market Demand Report

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  • Your 10 Favorite Pieces of Content From 6sense in 2020

    Your 10 Favorite Pieces of Content From 6sense in 2020

    See what topics resonated most with our audience in 2020, with 10 most-clicked content pieces this year.

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  • MakingSense of Account-Based Metrics2:49

    MakingSense of Account-Based Metrics

    In this episode of MakingSense, Justin breaks down ABX, specifically focusing on the account-based metrics that matter, the technology you need to support it and the benefits of switching.

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  • Going from MQLs to ABM at Scale31:00

    Going from MQLs to ABM at Scale

    Jordan Linford will describe why Impartner shifted from MQLs to account-based funnel tracking, their journey from a homegrown ABM stack to 6sense, and what sales and marketing alignment looks like.

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  • What Matters Most in B2B Digital Advertising

    What Matters Most in B2B Digital Advertising

    Digital advertising campaigns should be simple yet speedy to configure and launch, and reach the right people. Learn the best approaches to implementing an effective account-based ad strategy.

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  • You Can’t Love Every Lead19:39

    You Can’t Love Every Lead

    Tara Corey describes how Qlik leveraged 6sense, data, and analytics to shift mindsets across sales and marketing from loving every lead (and treating them equally) to loving leads the right way.

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  • The State of Predictable Revenue Growth Report: 2020 Research Report

    The State of Predictable Revenue Growth Report: 2020 Research Report

    Every company strives to not only grow revenue, but to grow it predictably. Yet, creating a predictable revenue growth engine is no small task, nor is it one that can be done overnight. Find out how.

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  • Make the Shift From ABM Tactics to a Data-Driven ABM Program

    Make the Shift From ABM Tactics to a Data-Driven ABM Program

    Where’s your ABM program? Now’s the time to align marketing and sales, harness buyer data, and use it to engage target accounts.

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  • Revenue Team Therapy

    Revenue Team Therapy

    With the goal of better alignment across the revenue team, Sales and Marketing to go therapy to talk things out.

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  • The All-in-One Guide to Account-Based Metrics That Matter

    The All-in-One Guide to Account-Based Metrics That Matter

    This guide will breakdown the new way to measure ABM success for marketing and sales and will highlight the metrics you should be tracking that lead to alignment and more predictable revenue growth.

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  • CMO Confessions #3: Marketing Sourced Pipeline is Bogus, as seen on ClickZ

    CMO Confessions #3: Marketing Sourced Pipeline is Bogus, as seen on ClickZ

    For her last CMO confession (for now), Latane is calling BS on marketing only owning part of the pipeline and quarterly revenue targets. Find out why!

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  • CMO Confessions #1: Who Cares About MQLs? as seen on ClickZ

    CMO Confessions #1: Who Cares About MQLs? as seen on ClickZ

    In her first of three confessions, 6sense's Chief Market Officer, Latane Conant tells us why she doesn't care about MQLs.

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  • It’s Marketing’s Job to Warm Up Accounts, Not BDRs!

    It’s Marketing’s Job to Warm Up Accounts, Not BDRs!

    Stop wasting your BDRs time doing Marketing's job! BDRs should be reaching out to warm, qualified leads, not doing the warming themselves.

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  • Meet the Sensei's | Uncovering Demand with Tara Corey of Qlik47:49

    Meet the Sensei's | Uncovering Demand with Tara Corey of Qlik

    Tara Corey, VP of Global Marketing Ops at Qlik, teaches us how to leverage AI-driven insights and orchestration in 6sense to turn your fragmented ABM approach into one that is cohesive and targeted

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  • Platform Demo

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  • PTC: Building the ROI (Revenue Orchestration Intelligence) Engine

    PTC: Building the ROI (Revenue Orchestration Intelligence) Engine

    Today PTC is “Printing Pipeline” with their ROI Engine. After careful consideration, PTC chose to simultaneously sign contracts with 6sense, Drift, and People.ai.

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  • Intent, Identification, and the Shift to Working from Home, Q&A with Viral Bajaria, CTO of 6sense

    Intent, Identification, and the Shift to Working from Home, Q&A with Viral Bajaria, CTO of 6sense

    The transition to working from home has impacted many people, and a few have asked whether it has also had an impact on 6sense’s ability to capture intent data and identify accounts - find out here!

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  • B2B Leads: In-Market Is the New Inbound, Here's Why, as seen on MarketingProfs

    B2B Leads: In-Market Is the New Inbound, Here's Why, as seen on MarketingProfs

    From the beginning of our marketing careers, we've had it drummed into our heads that inbound leads are the Holy Grail of our efforts. That's just not the case anymore.

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