Using Our Scoring Model Just Didn't Work - Glassdoor

February 21, 2020

Julie Ryan, Snr Mngr Business Operations at Glassdoor explains Glassdoor's attempt to build a scoring model; "it offered no visbility into the scoring logic" and it also didn't take into account any intent data so the scoring was flat. There also was no buy-in from their sales team.

"6sense outperformed both the Glassdoor scores and your competitors" - Julie Ryan

Previous Video
11 of 12 Meetings Scheduled Because of 6sense - Glassdoor
11 of 12 Meetings Scheduled Because of 6sense - Glassdoor

"One of the AEs who has been a strong adopter (of 6sense). 11 of her 12 meetings that she's scheduled in th...

Next Article
Banish the MQL? Four Fears and Five Breakthroughs from B2B CMOs, as seen on Heinz Marketing
Banish the MQL? Four Fears and Five Breakthroughs from B2B CMOs, as seen on Heinz Marketing

Imagine the CEO of your company banished the venerable marketing qualified lead (MQL). You weren’t allowed...