Uncovering and Prioritizing Demand with Tara Corey of Qlik

Tara Corey, VP of Global Marketing Operations at Qlik, answers critical questions for developing a highly personalized ABM strategy: Who’s in our ICP? Which accounts are in-market? Which accounts do we focus our ABM efforts on? Who in those accounts is on the buying team? What is the next best action?


In this session you’ll learn how to use AI driven insights and orchestration to turn your fragmented ABM approach into one that is cohesive and targeted.

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Transitioning from Leads-Based to Account-Based Marketing with Patrice Greene, CEO of Inverta
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