“Every company strives to not only grow revenue but to grow it predictably. Yet creating a predictable revenue growth engine is no small task, nor is it one that can be done overnight. The ways and means to achieve it remain a difficult task,” said Latane Conant, CMO at 6sense. “If your company failed to meet revenue goals, you’re not alone; our research found that 80% of companies failed to exceed revenue goals in 2019 and 38% of companies didn’t meet at least 90% of their goals.”
We looked to TOPO for 2021 predictions to help revenue teams navigate planning for the year ahead. Here’s w...
Digital advertising campaigns should be simple yet speedy to configure and launch, and reach the right people. Learn the best approaches to implementing an effective account-based ad strategy.
Still relying on lead-based marketing and MQLS? That's old news. In this episode of MakingSense, we'll discuss alternative tactics including account-based marketing and orchestrated account engagement
Being a BDR is hard! Here are the top five reasons why you should give a BDR a hug this week, and every week!
Over half of marketing teams are still trying to figure out how to move to a fully account-based approach. This transition away from a lead-based marketing strategy can be scary, but well worth it.
Latane Conant, CMO of 6sense, speaks with Jamie Barnett, Investor & Advisor, about managing your pipeline, and best ways to optimize generation.
Learn more about multi-touch attribution and why 6sense takes a different approach to reporting on marketing campaigns and activities.
In her first of three confessions, 6sense's Chief Market Officer, Latane Conant tells us why she doesn't care about MQLs.
Jordan Linford will describe why Impartner shifted from MQLs to account-based funnel tracking, their journey from a homegrown ABM stack to 6sense, and what sales and marketing alignment looks like.
With 6sense’s predictive insights, Auth0 is executing an end-to-end ABM program around their target account list and sourcing net-new opportunities for sales.
Marketers, stop wasting time with random marketing efforts and ABM tactics and make the switch to predictive marketing.
Targeting in-market B2B accounts with relevant, personalized content at scale is possible with the right AI-powered tech stack.
Ditch the MQL-based Marketing state of mind! Marketing should be focused on driving awareness and opening opportunities to pass along to Sales, according to Ian Howells, CMO of Sage Intacct.
When marketing decisions are made based more on guesswork than real data, your account-based marketing strategy is destined to fall short.
After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. The question is - how do we make them better and stand out.
Tara Corey, VP of Global Marketing Ops at Qlik, teaches us how to leverage AI-driven insights and orchestration in 6sense to turn your fragmented ABM approach into one that is cohesive and targeted
Patrice Green, CEO at Inverta, tells us what it takes to get to an account-based mindset and execute a successful ABM strategy.
We looked to TOPO for 2021 predictions to help revenue teams navigate planning for the year ahead. Here’s what we found.
SDRs are the tip of the sales spear and in the perfect world have the ability to be targeted and personalized at scale. Take a peek at how SocialChorus is using 6sense insights to prioritize.