MQLs are a Cancer with Ian Howells, CMO of Sage Intacct

February 24, 2020

Ditch the MQL-based Marketing state of mind! Marketing should be focused on driving awareness and opening opportunities to pass along to Sales, according to Ian Howells, CMO of Sage Intacct.

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B2B Leads: In-Market Is the New Inbound, Here's Why, as seen on MarketingProfs
B2B Leads: In-Market Is the New Inbound, Here's Why, as seen on MarketingProfs

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