MakingSense of Lead Generation

March 18, 2020

Still relying on lead-based marketing and MQLS? That's old news. Lead generation is a thing of the past and leads to Sales and Marketing misalignment. In this episode of MakingSense, we'll discuss alternative tactics to lead generation including account-based marketing, a stepping stone to orchestrated account engagement - when all members of the revenue teams efforts are focused on a list of dynamic targeted accounts.

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Make the Shift From ABM Tactics to a Data-Driven ABM Program
Make the Shift From ABM Tactics to a Data-Driven ABM Program

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