Lead Generation

Because the pipeline isn't going to fill itself.

  • Swapping MQLs for Intent Data Could Ease Your Marketing Troubles, as seen on Toolbox | Marketing

    Swapping MQLs for Intent Data Could Ease Your Marketing Troubles, as seen on Toolbox | Marketing

    Marketers might feel the familiar Marketing-Qualified Leads (MQL) is the best way to generate revenue during this time of uncertainty. But, if MQLs weren’t working before, they definitely won't now.

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  • CMO Confessions #3: Marketing Sourced Pipeline is Bogus, as seen on ClickZ

    CMO Confessions #3: Marketing Sourced Pipeline is Bogus, as seen on ClickZ

    For her last CMO confession (for now), Latane is calling BS on marketing only owning part of the pipeline and quarterly revenue targets. Find out why!

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  • PTC named SiriusDecisions Program of the Year Winner for its ROI Engine in Partnership with 6sense, People.ai, and Drift

    PTC named SiriusDecisions Program of the Year Winner for its ROI Engine in Partnership with 6sense, People.ai, and Drift

    PTC has been recognized as a SiriusDecisions Program of the Year winner for the company's ROI Engine initiative, a collaborative effort involving 6sense, Drift and People.ai.

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  • MakingSense of Lead Generation6:07

    MakingSense of Lead Generation

    Still relying on lead-based marketing and MQLS? That's old news. In this episode of MakingSense, we'll discuss alternative tactics including account-based marketing and orchestrated account engagement

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  • Going from MQLs to ABM at Scale31:00

    Going from MQLs to ABM at Scale

    Jordan Linford will describe why Impartner shifted from MQLs to account-based funnel tracking, their journey from a homegrown ABM stack to 6sense, and what sales and marketing alignment looks like.

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  • CMO Confessions #1: Who Cares About MQLs? as seen on ClickZ

    CMO Confessions #1: Who Cares About MQLs? as seen on ClickZ

    In her first of three confessions, 6sense's Chief Market Officer, Latane Conant tells us why she doesn't care about MQLs.

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  • Uncover Demand Report CTA

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  • The Decline of Attribution and Rise of Intent: Measuring Marketing’s Value in a Complex Sale

    The Decline of Attribution and Rise of Intent: Measuring Marketing’s Value in a Complex Sale

    Measuring the full buying process, and especially measuring marketing’s influence on it, has been a pain point for CMOs for a long time. Attribution is no longer cutting it. Intent is the new pioneer.

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  • The State of Predictable Revenue Growth Report: 2020 Research Report

    The State of Predictable Revenue Growth Report: 2020 Research Report

    Every company strives to not only grow revenue, but to grow it predictably. Yet, creating a predictable revenue growth engine is no small task, nor is it one that can be done overnight. Find out how.

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  • Marketing Simulive Demo CTA

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  • PTC: Building the ROI (Revenue Orchestration Intelligence) Engine

    PTC: Building the ROI (Revenue Orchestration Intelligence) Engine

    Today PTC is “Printing Pipeline” with their ROI Engine. After careful consideration, PTC chose to simultaneously sign contracts with 6sense, Drift, and People.ai.

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  • Intent, Identification, and the Shift to Working from Home, Q&A with Viral Bajaria, CTO of 6sense

    Intent, Identification, and the Shift to Working from Home, Q&A with Viral Bajaria, CTO of 6sense

    The transition to working from home has impacted many people, and a few have asked whether it has also had an impact on 6sense’s ability to capture intent data and identify accounts - find out here!

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  • B2B Leads: In-Market Is the New Inbound, Here's Why, as seen on MarketingProfs

    B2B Leads: In-Market Is the New Inbound, Here's Why, as seen on MarketingProfs

    From the beginning of our marketing careers, we've had it drummed into our heads that inbound leads are the Holy Grail of our efforts. That's just not the case anymore.

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  • MQLs are a Cancer with Ian Howells, CMO of Sage Intacct1:07

    MQLs are a Cancer with Ian Howells, CMO of Sage Intacct

    Ditch the MQL-based Marketing state of mind! Marketing should be focused on driving awareness and opening opportunities to pass along to Sales, according to Ian Howells, CMO of Sage Intacct.

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  • It’s Marketing’s Job to Warm Up Accounts, Not BDRs!

    It’s Marketing’s Job to Warm Up Accounts, Not BDRs!

    Stop wasting your BDRs time doing Marketing's job! BDRs should be reaching out to warm, qualified leads, not doing the warming themselves.

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  • We Now Track Multiple Funnels with Ian Howells, CMO of Sage Intacct1:05

    We Now Track Multiple Funnels with Ian Howells, CMO of Sage Intacct

    6sense has changed Sage Intacct's perspective on funnels. What once was a single funnel, is now a multi-dimensional funnel with opportunity for churn prevention, cross-sells and upsells.

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  • 11 of 12 Meetings Scheduled Because of 6sense - Glassdoor0:39

    11 of 12 Meetings Scheduled Because of 6sense - Glassdoor

    "One of the AEs who has been a strong adopter (of 6sense). 11 of her 12 meetings that she's scheduled in the first three weeks of using 6sense were BECAUSE of 6sense" - Julie Ryan, Glassdoor

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  • Marketing Persona CTA

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  • Buying Has Changed But Prospecting is Stuck in the Past

    Buying Has Changed But Prospecting is Stuck in the Past

    While B2B buying has evolved, we are basically fumbling around in the dark, relying on the same old bag of tricks for prospecting: forms, spam, and cold calls. It's time to change your approach.

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  • Striking Gold: Setting Your Sales Team Up for Success, as seen on Marketing Magnified

    Striking Gold: Setting Your Sales Team Up for Success, as seen on Marketing Magnified

    Many revenue teams overlook the potential of a dynamic ideal customer profile because it requires Big Data and AI. It's time to strike gold on data and set your team up for success.

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