Meet the Sensei's | Uncovering Demand with Tara Corey of Qlik

Tara Corey, VP of Global Marketing Operations at Qlik, answers critical questions for developing a highly personalized ABM strategy: Who’s in our ICP? Which accounts are in-market? Which accounts do we focus our ABM efforts on? Who in those accounts is on the buying team? What is the next best action?


In this session you’ll learn how to use AI driven insights and orchestration to turn your fragmented ABM approach into one that is cohesive and targeted.

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ABM is Just Good Marketing
ABM is Just Good Marketing

Interest in Account Based Marketing (ABM) has never been higher than it is today. As industry leaders like ...

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It’s Time to Rebound: Mindsets and Action Plans of B2B’s Leading CMOs Right Now
It’s Time to Rebound: Mindsets and Action Plans of B2B’s Leading CMOs Right Now

In the best of market conditions, companies that wait for a market opportunity to present itself aren’t lik...