In this episode of MakingSense, Justin breaks down predictive analytics along with its three data sources - intent data, historical data and firmographic/technographic data (ICP). Using predictive analytics enables your revenue teams to takeaway all of the guesswork and prioritize Marketing and Sales efforts on accounts that are a strong ICP fit and have strong intent to buy.
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Transform Your BDR Program from LOL to BFD Webinar
Use insights, ditch the cold calls and have the proper tech stack that will take your BDRs to the next level. It's time to transform your BDR program and smash your quotas time and time again.
The State of Predictable Revenue Growth Report: 2020 Research Report
Every company strives to not only grow revenue, but to grow it predictably. Yet, creating a predictable revenue growth engine is no small task, nor is it one that can be done overnight. Find out how.
Striking Gold: Setting Your Sales Team Up for Success, as seen on Marketing Magnified
Many revenue teams overlook the potential of a dynamic ideal customer profile because it requires Big Data and AI. It's time to strike gold on data and set your team up for success.
6sense State of Predictable Revenue Growth Report Offers Practical Insights for Sales & Marketing Leaders to Meet Revenue Goals
Research with Heinz Marketing reveals that orchestrating account engagement is a challenge for 9 in 10 account-driven companies, but a solution is possible
6sense Account Engagement Platform One Pager
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth. We'll breakdown our platform and how it can take your rev ops team to the next level.
Embrace the Golden Rule - Timing is Everything
Your team created the perfect message for your target market but your campaign isn't performing the way it should....Why is this happening?! Timing. Engage buying groups with relevant timely content.
Stop. Do Not Pass Go. Do Not Collect $200 Without Developing Your IICP.
To execute a successful ABM strategy, you have to target the right accounts. But where do you find them and how do you best determine which accounts to focus your ABM efforts? Develop an IICP.
Account Based Marketing Will Never Be the Same - Aprimo
It's no longer picking accounts that you want to go after that fit in your ICP. You now know exactly who is in-market and where are they on their buying journey with 6sense.
ABM is Just Good Marketing
Interest in Account Based Marketing (ABM) has never been higher than it is today. As industry leaders like Laura Ramos at Forrester say, “Unless you have been living under a rock...
The Economics of Winning with Ed Breault - CMO of Aprimo
TalkingSense with Ed Breault, CMO of Aprimo
6sense gives us a comprehensive view of who is in market - Sage Intacct
6sense ‘lifted the veil’ for Sage Intaact, showing them things they were never able to see before, helping them uncover new opportunities and get into deals they were missing.
How to Get Started in ABM - Sage Intacct
Curious about how to get started with ABM? Sage Intacct and 6sense are here to help!
Meet the Sensei's | Uncovering Demand with Tara Corey of Qlik
Tara Corey, VP of Global Marketing Ops at Qlik, teaches us how to leverage AI-driven insights and orchestration in 6sense to turn your fragmented ABM approach into one that is cohesive and targeted
We were wide net fishing, and it wasn't working - Sailpoint
Stop fishing with nets with old marketing tactics and start fishing with spears with ABM using 6sense Insights. Sailpoint is doing it, why not you?
Meet the Sensei's | ABM Fast Track with Ed Breault & Uran Kabashi of Aprimo
In this session, you’ll learn how you can leverage AI-driven analytics to rapidly uncover new demand, prioritize actions based on accounts “in-market” and seamlessly orchestrate account engagement...
It's all about Account Fit AND Engagement Scoring - Nanawall
"The ability to pair account scoring as well as engagement scoring was critical for us." - Joe Rapolla, Sales & Marketing Ops Manager - NanaWall
From the Age of Digital to the Age of Account-Based Everything
Craig Rosenberg, Co-Founder & Chief Analyst at TOPO, takes us through the shift from the age of digital to the age of account-based everything and what that means for sellers and marketers.
We are driving net new accounts and existing prospects - Acronis
Gaidar Magnanurov, CMO of Acronis, has seen the impact of 6sense on lead generation, discovering thousands of accounts that were previously unknown.
We are getting into accounts earlier - Sailpoint