ICP

What's your ideal customer profile?

  • Stop. Do Not Pass Go. Do Not Collect $200 Without Developing Your IICP.

    Stop. Do Not Pass Go. Do Not Collect $200 Without Developing Your IICP.

    To execute a successful ABM strategy, you have to target the right accounts. But where do you find those accounts, and how do you best determine which accounts to focus your ABM efforts? This...

    Read Article
  • ABM is Just Good Marketing

    ABM is Just Good Marketing

    Interest in Account Based Marketing (ABM) has never been higher than it is today. As industry leaders like Laura Ramos at Forrester say, “Unless you have been living under a rock...

    Read Flipbook
  • Aprimo Makes a Comeback with a Focused ABM Strategy

    Aprimo Makes a Comeback with a Focused ABM Strategy

    Figuring out your ABM strategy, getting your team on board, and implementing your martech stack can be a daunting process. So at 6sense, we really strive to understand our customer’s pain, their...

    Read Article
  • Sage Intacct: "Our sales teams are closing at a higher rate than ever before."1:42

    Sage Intacct: "Our sales teams are closing at a higher rate than ever before."

    6sense ‘lifted the veil’ for Sage Intaact, showing them things they were never able to see before, helping them uncover new opportunities and get into deals they were missing.

    Watch Video
  • Meet the Sensei's | Uncovering Demand with Tara Corey of Qlik47:49

    Meet the Sensei's | Uncovering Demand with Tara Corey of Qlik

    In this session you’ll learn how to use AI driven insights and orchestration to turn your fragmented ABM approach into one that is cohesive and targeted.

    Watch Video
  • Motorola Solutions: I can ramp up demand on a new product very quickly0:46

    Motorola Solutions: I can ramp up demand on a new product very quickly

    - Tony Condi, Sr Director Marketing Communications

    Watch Video
  • The Economics of Winning with Ed Breault - CMO of Aprimo27:32

    The Economics of Winning with Ed Breault - CMO of Aprimo

    Talk some sense with Ed Breault, CMO of Aprimo

    Watch Video
  • Account Based Marketing Will Never Be the Same: Aprimo0:56

    Account Based Marketing Will Never Be the Same: Aprimo

    "It's no longer picking accounts that you want to go after that, you feel like are your ideal fit in your ideal customer profile. You now know exactly who is in-market and where are they on their...

    Watch Video
  • Meet the Sensei's | ABM Fast Track with Ed Breault & Uran Kabashi of Aprimo59:02

    Meet the Sensei's | ABM Fast Track with Ed Breault & Uran Kabashi of Aprimo

    In this session, you’ll learn how you can leverage AI-driven analytics to rapidly uncover new demand, prioritize actions based on accounts “in-market” and seamlessly orchestrate account engagement...

    Watch Video
  • Sailpoint: We are getting into accounts earlier0:43

    Sailpoint: We are getting into accounts earlier

    - Phil Tran, Sr Manager of Marketing Ops - Sailpoint Technologies

    Watch Video
  • Sailpoint: We were wide net fishing, and it wasn't working0:59

    Sailpoint: We were wide net fishing, and it wasn't working

    - Phil Tran, Sr Manager of Marketing Ops - Sailpoint Technologies

    Watch Video
  • Nanawall: It's all about Account Fit AND Engagement Scoring0:49

    Nanawall: It's all about Account Fit AND Engagement Scoring

    "The ability to pair account scoring as well as engagement scoring was critical for us." - Joe Rapolla, Sales & Marketing Ops Manager - NanaWall

    Watch Video
  • Acronis: We are driving net new accounts and existing prospects0:36

    Acronis: We are driving net new accounts and existing prospects

    - Gaidar Magnanurov, CMO of Acronis

    Watch Video
  • Sage Intacct: How to Get Started in ABM0:34

    Sage Intacct: How to Get Started in ABM

    "The first thing you should think about in my opinion would be having the right list. Having a targeted list and using a data-driven approach to create that list." - Nick Ezzo, SageIntacct

    Watch Video
  • From the Age of Digital to the Age of Account-Based Everything with Craig Rosenberg - Cofounder & Chief Analyst at TOPO18:08

    From the Age of Digital to the Age of Account-Based Everything with Craig Rosenberg - Cofounder & Chief Analyst at TOPO

    Craig takes us through the shift from the age of digital to the age of account-based everything and what that means for sellers and marketers today

    Watch Video
  • What You Need to Know about Today’s ABM for a Successful TOPO Summit

    What You Need to Know about Today’s ABM for a Successful TOPO Summit

    TOPO Summit is bringing together thousands of practitioners from the top growing companies in the world and you are going to have the chance to learn, network, and socialize with the best of the...

    Read Article
  • loading
    Loading More...