ICP

What's your ideal customer profile?

  • Stop. Do Not Pass Go. Do Not Collect $200 Without Developing Your IICP.

    Stop. Do Not Pass Go. Do Not Collect $200 Without Developing Your IICP.

    To execute a successful ABM strategy, you have to target the right accounts. But where do you find them and how do you best determine which accounts to focus your ABM efforts? Develop an IICP.

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  • Account Based Marketing Will Never Be the Same - Aprimo0:56

    Account Based Marketing Will Never Be the Same - Aprimo

    It's no longer picking accounts that you want to go after that fit in your ICP. You now know exactly who is in-market and where are they on their buying journey with 6sense.

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  • ABM is Just Good Marketing

    ABM is Just Good Marketing

    Interest in Account Based Marketing (ABM) has never been higher than it is today. As industry leaders like Laura Ramos at Forrester say, “Unless you have been living under a rock...

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  • The Economics of Winning with Ed Breault - CMO of Aprimo27:32

    The Economics of Winning with Ed Breault - CMO of Aprimo

    TalkingSense with Ed Breault, CMO of Aprimo

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  • 6sense gives us a comprehensive view of who is in market - Sage Intacct1:42

    6sense gives us a comprehensive view of who is in market - Sage Intacct

    6sense ‘lifted the veil’ for Sage Intaact, showing them things they were never able to see before, helping them uncover new opportunities and get into deals they were missing.

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  • How to Get Started in ABM - Sage Intacct0:34

    How to Get Started in ABM - Sage Intacct

    Curious about how to get started with ABM? Sage Intacct and 6sense are here to help!

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  • Meet the Sensei's | Uncovering Demand with Tara Corey of Qlik47:49

    Meet the Sensei's | Uncovering Demand with Tara Corey of Qlik

    Tara Corey, VP of Global Marketing Ops at Qlik, teaches us how to leverage AI-driven insights and orchestration in 6sense to turn your fragmented ABM approach into one that is cohesive and targeted

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  • We were wide net fishing, and it wasn't working - Sailpoint0:59

    We were wide net fishing, and it wasn't working - Sailpoint

    Stop fishing with nets with old marketing tactics and start fishing with spears with ABM using 6sense Insights. Sailpoint is doing it, why not you?

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  • Meet the Sensei's | ABM Fast Track with Ed Breault & Uran Kabashi of Aprimo59:02

    Meet the Sensei's | ABM Fast Track with Ed Breault & Uran Kabashi of Aprimo

    In this session, you’ll learn how you can leverage AI-driven analytics to rapidly uncover new demand, prioritize actions based on accounts “in-market” and seamlessly orchestrate account engagement...

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  • It's all about Account Fit AND Engagement Scoring - Nanawall0:49

    It's all about Account Fit AND Engagement Scoring - Nanawall

    "The ability to pair account scoring as well as engagement scoring was critical for us." - Joe Rapolla, Sales & Marketing Ops Manager - NanaWall

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  • From the Age of Digital to the Age of Account-Based Everything18:08

    From the Age of Digital to the Age of Account-Based Everything

    Craig Rosenberg, Co-Founder & Chief Analyst at TOPO, takes us through the shift from the age of digital to the age of account-based everything and what that means for sellers and marketers.

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  • We are driving net new accounts and existing prospects - Acronis0:36

    We are driving net new accounts and existing prospects - Acronis

    Gaidar Magnanurov, CMO of Acronis, has seen the impact of 6sense on lead generation, discovering thousands of accounts that were previously unknown.

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  • We are getting into accounts earlier - Sailpoint0:43

    We are getting into accounts earlier - Sailpoint

    - Phil Tran, Sr Manager of Marketing Ops - Sailpoint Technologies

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