ICP

What's your ideal customer profile?

  • The State of Predictable Revenue Growth Report: 2020 Research Report

    The State of Predictable Revenue Growth Report: 2020 Research Report

    Every company strives to not only grow revenue, but to grow it predictably. Yet, creating a predictable revenue growth engine is no small task, nor is it one that can be done overnight. Find out how.

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  • 6sense Helps B2B Revenue Teams Prospect With Certainty During Uncertain Times

    6sense Helps B2B Revenue Teams Prospect With Certainty During Uncertain Times

    6sense, the leading Account Engagement Platform, today announced a free, customized report for B2B sales and marketing teams seeking insight into accounts ready to do business.

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  • Connect With Potential Buyers During A Crisis By Following The Three 'I' Formula, as seen on Forbes

    Connect With Potential Buyers During A Crisis By Following The Three 'I' Formula, as seen on Forbes

    While juggling emotions, family and conference calls, we must press on with generating predictable revenue. But not how we did before - we must use the the Three "I' Formula

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  • Striking Gold: Setting Your Sales Team Up for Success, as seen on Marketing Magnified

    Striking Gold: Setting Your Sales Team Up for Success, as seen on Marketing Magnified

    Many revenue teams overlook the potential of a dynamic ideal customer profile because it requires Big Data and AI. It's time to strike gold on data and set your team up for success.

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  • Predictable Revenue Growth in Action Series - Aprimo on 6/10

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  • Swapping MQLs for Intent Data Could Ease Your Marketing Troubles, as seen on Toolbox | Marketing

    Swapping MQLs for Intent Data Could Ease Your Marketing Troubles, as seen on Toolbox | Marketing

    Marketers might feel the familiar Marketing-Qualified Leads (MQL) is the best way to generate revenue during this time of uncertainty. But, if MQLs weren’t working before, they definitely won't now.

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  • How Sisense Empowers Their Revenue Teams with Actionable Insights

    How Sisense Empowers Their Revenue Teams with Actionable Insights

    6sense allowed Sisense's sales team to effectively prioritize their work based on account, timing, intent, and keyword - wouldn't you like that kind of visibility for your team?

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  • CMO Confessions #3: Marketing Sourced Pipeline is Bogus, as seen on ClickZ

    CMO Confessions #3: Marketing Sourced Pipeline is Bogus, as seen on ClickZ

    For her last CMO confession (for now), Latane is calling BS on marketing only owning part of the pipeline and quarterly revenue targets. Find out why!

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  • In Unpredictable Times, How Do You Predict Revenue? Hint: You Need to Know Who’s In-Market, as seen on MarTech Series

    In Unpredictable Times, How Do You Predict Revenue? Hint: You Need to Know Who’s In-Market, as seen on MarTech Series

    It is no secret Sales and Marketing are still misaligned when it comes to measuring what matters — and it’s affecting companies’ ability to generate predictable revenue.

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  • Stop. Do Not Pass Go. Do Not Collect $200 Without Developing Your IICP.

    Stop. Do Not Pass Go. Do Not Collect $200 Without Developing Your IICP.

    To execute a successful ABM strategy, you have to target the right accounts. But where do you find them and how do you best determine which accounts to focus your ABM efforts? Develop an IICP.

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  • Aprimo Makes a Comeback with a Focused ABM Strategy

    Aprimo Makes a Comeback with a Focused ABM Strategy

    Figuring out your ABM strategy, getting your team on board, and implementing your MarTech stack can be a daunting process. Want 6sense's help?

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  • It's all about Account Fit AND Engagement Scoring - Nanawall0:49

    It's all about Account Fit AND Engagement Scoring - Nanawall

    "The ability to pair account scoring as well as engagement scoring was critical for us." - Joe Rapolla, Sales & Marketing Ops Manager - NanaWall

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  • Marketers and Sellers: It’s Go Time!

    Marketers and Sellers: It’s Go Time!

    When you know more, you can do more. Let’s go! Find out what 6sense is doing to help organizations achieve predictable revenue growth.

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  • Sales Persona CTA

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  • How to Set Up Your Sales Territories to Strike Gold, as seen on SellingPower

    How to Set Up Your Sales Territories to Strike Gold, as seen on SellingPower

    If you’ve ever been an individual contributor (I have), you know getting a new sales territory can sometimes feel like you’re risking it all for a chance to strike gold.

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  • How to Create Valuable Customer Conversations, as seen on CRMBuyer

    How to Create Valuable Customer Conversations, as seen on CRMBuyer

    How do I tell them to keep engaging with prospects when things are changing every single day? It's not as simple as saying "do your best" or "use good judgment" or "be empathetic."

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  • Uncover Demand Report CTA

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  • PTC: Revving the ROI (Revenue Orchestration Intelligence) Engine

    PTC: Revving the ROI (Revenue Orchestration Intelligence) Engine

    After careful consideration, PTC chose to simultaneously sign contracts with 6sense, Drift, and People.ai - tech that arms their sales and marketing teams with data to be smarter and faster.

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  • PTC: Building the ROI (Revenue Orchestration Intelligence) Engine

    PTC: Building the ROI (Revenue Orchestration Intelligence) Engine

    Today PTC is “Printing Pipeline” with their ROI Engine. After careful consideration, PTC chose to simultaneously sign contracts with 6sense, Drift, and People.ai.

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  • ABM is Just Good Marketing

    ABM is Just Good Marketing

    Interest in Account Based Marketing (ABM) has never been higher than it is today. As industry leaders like Laura Ramos at Forrester say, “Unless you have been living under a rock...

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