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6sense + Pathfactory One Pager

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Use Rich Account Insights to Micro-Personalize the Content Journey Identify high value accounts browsing your website and engage them with personalized content experiences Customers today take their own unique journey when making purchase decisions, conducting anonymous research and consuming content as they zero in on solutions and providers. The challenge for sellers and marketers is meeting buyers Get Real-Time Company Profile Data PathFactory leverages 6sense's patented Company Graph to identif y website visitors and retrieve their corresponding company profile data. This enables PathFactory customers to deliver highly personalized, account-specific content experiences at every stage of the buying journey. Understand Content Consumption by Account PathFactory helps revenue teams understand the content accounts and people consume in order to determine which are most sales-ready—and which topics and assets resonate with them. With 6sense identif ying anonymous accounts, these insights ex tend to unknown accounts not already in CRM. Personalize Content Throughout the Journey PathFactory uses company profile data from 6sense to personalize content recommendations at every phase of the buying journey with features like trending at your account. Joint customers can further personalize content experiences based on rich 6sense insights like buying stage predictions. where they are on the journey and delivering engaging experiences that invite them to take the next step. With 6sense and PathFactory, you can deliver micro- personalized content journeys to buyers from target accounts the moment they land on your website—whether they're anonymous, known, or repeat visitors. "As a customer and advocate of both PathFactory and 6sense, I'm thrilled to see two pivotal pieces of our martech stack join forces. 6sense provides incredibly comprehensive anonymous account identification and segmentation abilities. Extending that to the account-level insights provided by Path Analytics will allow us to gain a complete picture of content engagement across our target accounts." Adam Kaiser Vice President of Global Marketing

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