Forrester's Total Economic Impact of 6sense Report

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The Total Economic Impact™ of 6sense Cost Savings and Business Benefits Enabled by 6sense's Account Engagement Platform 6sense drives incremental revenue by identifying accounts that are "in-market" for a solution. Leads from these accounts convert at higher rates throughout the entire sales cycle. Interviewees saw: • Marketing qualified leads (MQLs) convert to opportunities at a 75% higher rate • Opportunities convert to closed business at a 40% higher rate • Contract values 50% higher than historical average TO HELP ORGANIZATIONS better understand and quantify the benefits of implementing the 6sense Account Engagement Platform, Forrester Consulting was commissioned to conduct an independent Total Economic Impact™ (TEI) study. The study provides both a framework to evaluate the potential financial impact of 6sense solutions and advice on how to leverage these offerings to win, serve, and retain customers. Forrester interviewed multiple 6sense customers directly, over several weeks, to build a financial model for a composite organization, based on aggregate findings. The composite organization generated an ROI of 405%, a 75% increase in MQL to opportunity conversion rates, a 50% increase in contract values and 40% increase in closed-won business. ROI MQL-to-Opportunity Conversion Rate Increase in Contract Values Opp to Closed-Biz Conversion Rate 405% ↑ 75% ↑ 50% ↑ 40%

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