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TOPO Report - COVID 19: 5 Strategic Sales and Marketing Imperatives

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www.topohq.com | 1 © 2020 TOPO. All rights reserved. These materials have been prepared by TOPO for the exclusive and individual use of our clients. Unauthorized reproduction is str ictly prohibited. These materials contain valuable, confidential, and proprietary information belonging to TOPO and may not be shared with any third party without the prior approval of TOPO. To learn how yo u c an become a TOPO client, visit www.topohq.com. Craig Rosenberg , Chief Analyst April 2, 2020 The Coronavirus crisis has created the most disruptive business environment of our lifetime. There are five strategic changes B2B organizations have to be prepared to make. COVID 19: 5 STRATEGIC SALES AND MARKETING IMPERATIVES

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