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6sense The State of Predictable Revenue Growth Report

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6sense & Heinz Marketing | The State of Predictable Revenue Growth 46 Gaps and Bridges: How to Overcome Key Inhibitors to Predictable Revenue Growth To be account-driven is more than a directive—it's an entire mindset focused on the bigger picture of the account as well as the entire experience that account has in the buyer's journey. For organizations to truly reap the rewards of an account-driven program, more needs to be done to ensure that sales and marketing are aligned on the metrics and focus areas that are most important to drive. Throughout this report, we've touched on a number of challenges that hinder predictable revenue growth. But while these challenges may seem insurmountable, there is a light at the end of the tunnel. In this section we'll outline some of the considerations, strategies, and mindsets that today's sales and marketing leaders should think through to overcome the key inhibitors to predictable revenue growth and find steadier footing on the road to success. 6sense & Heinz Marketing | The State of Predictable Revenue Growth

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