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6sense The State of Predictable Revenue Growth Report

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6sense & Heinz Marketing | The State of Predictable Revenue Growth 40 Account-based orchestration is a challenge for 9 in 10 organizations Orchestrating engagement as part of an account-driven program is critical—yet can be daunting. Only 9% of respondents say that it's not challenging to orchestrate their account-based strategy. In other words, 91% of respondents report that ABM orchestration continues to be a massive hurdle yet to be overcome. If even account-driven companies are struggling to orchestrate engagement, how are those challenges impacting their ability to engage the right buyers at scale? ABM orchestration is a challenge for 9 in 10 account-driven companies. Challenge of ABM Orchestration: Total and Account-Driven Companies Q13 In thinking about your ABM strategy, on a scale of 1-7, how challenging is it to orchestrate engagement across channels using your marketing automation platform and other solutions in your tech stack? (Where 7 is very challenging and 1 is not challenging at all.) Total 50-100% ABM (6-7) Challenging (1-3) Not Challenging (4-5) 31.90% 31.39% 59.20% 60.58% 8.90% 8.03%

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