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6sense The State of Predictable Revenue Growth Report

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6sense & Heinz Marketing | The State of Predictable Revenue Growth 4 Methodology This report is based on data from a survey conducted in January 2020 and comes from 213 respondents in roles across sales and marketing, with the majority in the C-Suite. Additional titles include VPs/SVPs, senior directors, and directors. Companies surveyed range in size from SMB organizations to large enterprises and come from a variety of industries. Functional Role Company Size Q3 Which best reflects your company's size? Title Industry Q4 Which best reflects your company's industry? Business Development 23.5% Sales 17.8% Operations 20.7% Brand/ Customer 9.9% Digital Marketing 12.2% Demand Generation 8.0% Content Marketing 3.3% ABM 4.7% Q1 Which best describes your functional role in your organization? Q2 Which of the following titles best relfects the level of responsibility you have in your current role? C-Suite 31.0% Director 28.6% VP/SVP 21.6% Senior Director 18.8% 1,001-5,000 31.9% 10,000+ 10.8% 201-1,000 34.7% 101-200 8.5% 5,001-10,000 14.1% Technology 25.8% Financial Services 24.9% Healthcare 12.7% Other 12.2% Manufacturing 15.5% Education 8.9%

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