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6sense The State of Predictable Revenue Growth Report

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6sense & Heinz Marketing | The State of Predictable Revenue Growth 22 Insufficient Demand Generation Not All Channels Are Created Equally Buyers today are less likely than ever to complete a form or speak to a salesperson until late in the buying process. By some estimates, buyers complete 70% or more of the buying journey before raising their hand. As new buyers become active and begin researching products and solutions, organizations need a mix of channels to garner their attention and generate engagement. Prospects must be reached in multiple places, multiple times, and with relevant, meaningful content. So where do today's organizations focus most to generate demand? How are today's most-popular channels performing, and how can organizations best utilize them to generate demand and engagement?

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