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6sense The State of Predictable Revenue Growth Report

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6sense & Heinz Marketing | The State of Predictable Revenue Growth 3 Introduction Every company strives to not only grow revenue, but to grow it predictably. Yet creating a predictable revenue growth engine is no small task, nor is it one that can be done overnight. Sales and marketing leaders seeking to improve revenue generation typically start by examining their channel mixes, toolsets, dashboards, and strategies, but what's often lost in the middle is the most important part of any go-to-market plan: customer experience. A buyer's experience with your brand spans from their first touchpoint to customer success and renewals, and a thoughtful, comprehensive experience creates many benefits ranging from accelerated decision making to increased customer loyalty. Organizations that focus on the customer experience understand that there are 10 or more people involved in a purchase decision—and that each member of the buying committee must be continually engaged in a meaningful way. So whether your demand generation strategy is oriented around lead generation, account-based marketing, or a blend of the two, the key question is whether you're delivering value that drives meaningful engagement throughout the customer journey. In this research report from 6sense and Heinz Marketing, we'll uncover the key inhibitors organizations today face as they seek to engage customers and predictably grow revenue, and also offer insights on how sales and marketing leaders can work to overcome them. 6sense & Heinz Marketing | The State of Predictable Revenue Growth

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