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6sense The State of Predictable Revenue Growth Report

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6sense & Heinz Marketing | The State of Predictable Revenue Growth 15 The (Mis)alignment of Sales and Marketing Predictable revenue growth is only possible when sales and marketing teams are aligned on goals, data, and metrics. But when sales and marketing work in silos, their strategies and tactics (no matter how sophisticated) are significantly less likely to deliver the desired revenue results.

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