“Every company strives to not only grow revenue but to grow it predictably. Yet creating a predictable revenue growth engine is no small task, nor is it one that can be done overnight. The ways and means to achieve it remain a difficult task,” said Latane Conant, CMO at 6sense. “If your company failed to meet revenue goals, you’re not alone; our research found that 80% of companies failed to exceed revenue goals in 2019 and 38% of companies didn’t meet at least 90% of their goals.”
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This guide will breakdown the new way to measure ABM success for marketing and sales and will highlight the metrics you should be tracking that lead to alignment and more predictable revenue growth.
Unsure of what you need in an ABM solution? We've laid out the key capabilities to keep in mind during your ABM vendor hunt in 6sense's ABM Buying Guide.
Forrester cited 6sense as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report, and was the only vendor differentiated in 8 of 10 criteria.
To help organizations better understand and quantify the benefits of implementing 6sense, Forrester was commissioned to conduct an independent Total Economic Impact™ study.