Mediafly: "It's just a better way to engage with your prospects."

"We used a solution that would help us cut through the noise engage with prospects easier, and then we just focused our budget on actually showing them ads rather than finding the people to show the ads to."

- Megan Florida, Digital Marketing Director - Mediafly

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How Today’s B2B Buyer's Journey Affects Your ABM Strategy
How Today’s B2B Buyer's Journey Affects Your ABM Strategy

With the Marketing Symposium/Xpo next week, let’s look at what Gartner is saying about the evolution of B2B...

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Breaking Through the Noise with Allison Snow - Senior Analyst for Forrester
Breaking Through the Noise with Allison Snow - Senior Analyst for Forrester

Allison Snow, Sr. Analyst at Forrester, discusses what to do when customers are tired of all the “noise” an...

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