Engage the Buying Team
The B2B buyer has moved from one to many. Time to build some consensus.
MakingSense of ABM (Account-Based Marketing)
ABM is the new, hot trend in marketing that has been building pretty steadily for years. It's based on the simple idea that B2B sellers concentrate sales and marketing resources on a clearly defined..
We can engage the entire buying team with 6sense - SocialChorus
"6sense has given us just a great insight into organizations that are on buying journeys that we wouldn't have known of." - Bryan McDowell, VP of Sales - SocialChorus
Sage Intacct: "Our sales teams are closing at a higher rate than ever before."
6sense ‘lifted the veil’ for Sage Intaact, showing them things they were never able to see before, helping them uncover new opportunities and get into deals they were missing.
We don't use MQLs: JoshAllen - CRO of Drift
"They're the best leads that we have in the business because these are people who have come to the website, who are engaging with the chatbot they're at their point of highest intent."
How Today’s B2B Buyer's Journey Affects Your ABM Strategy
With the Marketing Symposium/Xpo next week, let’s look at what Gartner is saying about the evolution of B2B, where it stands today and how it is impacting sales and marketers.
Mediafly: "It's just a better way to engage with your prospects."
"We used a solution that would help us cut through the noise engage with prospects easier, and then we just focused our budget on actually showing them ads rather than finding the people to show...
No Forms. No Spam. No Coldcalls.learn how
Breaking Through the Noise with Allison Snow - Senior Analyst for Forrester
Allison Snow, Sr. Analyst at Forrester, discusses what to do when customers are tired of all the “noise” and generic experiences they are getting from Sales and Marketing teams.
SDR Horror Stories: Courtney sent out an embarrassing video
Courtney Thompson: Enterprise Account Executive - 6sense
ABM is Just Good Marketing
Interest in Account Based Marketing (ABM) has never been higher than it is today. As industry leaders like Laura Ramos at Forrester say, “Unless you have been living under a rock...
The Lead is Dead! LongLive the Buying Team!
Kerry Cunningham - Sr Research Director at SiriusDecisions Olivier Thierry - CMO of Quorum Software
See a live demonstration of 6sense™see it now
2019 6sense Engage
Listen to the TalkingSense podcastsubscribe here
SDRs at SocialChorus prioritize leads and succeed with 6sense
SDR's are the tip of the sales spear and in the perfect world have the ability to be targeted and personalized at scale. Take a peek at how SocialChorus is using 6sense insights to prioritize accou
Cumulus Networks: 6sense is one tool to rule them all
6sense helped Cumulus move from several disparate ABM tools to a single platform that is uniting their sales and marketing teams.
Getting some of the power back from Procurement - SocialChorus
"It gives us a very credible source of information which absolutely has an impact on how we set deal strategy, how we engage the rest of the buying coalition, and even how we price impact."
Ask the Expert: Meaningful ABM Awareness Metrics with Jeff Siegel, Director of Strategy
This is part of a series of blog posts that tap into our own ABM experts to guide you through the questions you should be asking when considering account-based sales and marketing technology...
SDR Horror Stories: Ernest cold called a CMO's mobile
Ernest Owusu: Director of Sales Development - 6sense
Transitioning from Leads-Based to Account-Based Marketing with Patrice Greene, CEO of Inverta
Patrice Green, CEO at Inverta, tells us what it takes to get to an account-based mindset and execute a successful ABM strategy.
Compete & Win in the Age of Account Based Buying
B2B buying has changed and it’s likely your revenue-generating teams have become disconnected from the modern buying journey.
We can lead our prospects down the Yellow Brick Road with 6sense
"And so we can do all the infrastructure for experience, setting up the landing pages, the content, the creative, the layout so that we can then go and buy media around that in-market opportunity...
Meet the Sensei's | ABM Fast Track with Ed Breault & Uran Kabashi of Aprimo
In this session, you’ll learn how you can leverage AI-driven analytics to rapidly uncover new demand, prioritize actions based on accounts “in-market” and seamlessly orchestrate account engagement...