Engage the Buying Team
The B2B buyer has moved from one to many. Time to build some consensus.
MakingSense of ABM (Account-Based Marketing)
ABM is the new, hot trend in marketing that has been building pretty steadily for years. It's based on the simple idea that B2B sellers concentrate sales and marketing resources on a clearly defined..
We can engage the entire buying team with 6sense - SocialChorus
The buying process is no longer lead-based, it's account-based. Engage with the entire buying team by targeting them throughout the journey with timely content
6sense gives us a comprehensive view of who is in market - Sage Intacct
6sense ‘lifted the veil’ for Sage Intaact, showing them things they were never able to see before, helping them uncover new opportunities and get into deals they were missing.
We don't use MQLs - Josh Allen - CRO of Drift
Drift doesn't use MQLs. Instead, they reach out to with visitors on their site who have engaged with the chat bot at their highest level of intent rather than focusing on cold calling.
How Today’s B2B Buyer's Journey Affects Your ABM Strategy
With the Marketing Symposium/Xpo next week, let’s look at what Gartner is saying about the evolution of B2B, where it stands today and how it is impacting sales and marketers.
"It's just a better way to engage with your prospects" - Mediafly
6sense helped Mediafly cut through the noise engage with prospects easier and focus their budget on actually engaging with them rather than finding who to engage with.
No Forms. No Spam. No Coldcalls.Learn How
Breaking Through the Noise with Allison Snow - Senior Analyst for Forrester
Allison Snow, Sr. Analyst at Forrester, discusses what to do when customers are tired of all the “noise” and generic experiences they are getting from Sales and Marketing teams.
SDR Horror Stories: Courtney sent out an embarrassing video
Being a SDR is scary enough without 6sense. Courtney Thompson, Enterprise Account Executive at 6sense, can tell you all about mass emailing an embarrassing videos.
ABM is Just Good Marketing
Interest in Account Based Marketing (ABM) has never been higher than it is today. As industry leaders like Laura Ramos at Forrester say, “Unless you have been living under a rock...
The Lead is Dead! Long Live the Buying Team!
The buying journey has evolved and now involves on average 9.6 people, according to Gartner, making engaging individuals with relevant timely content much more different without account level insights
2019 6sense Engage
Overcome buyer resistance by engaging buying teams with personalized content at multiple touchpoints.
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SDRs prioritize leads and succeed with 6sense - SocialChorus
SDR's are the tip of the sales spear and in the perfect world have the ability to be targeted and personalized at scale. Take a peek at how SocialChorus is using 6sense insights to prioritize.
6sense is One Tool to Rule Them All - Cumulus Networks
6sense helped Cumulus move from several disparate ABM tools to a single platform that is uniting their sales and marketing teams.
Getting Some of the Power Back from Procurement - SocialChorus
6sense gives SocialChorus a very credible source of information that impacts deal strategy, engagement with the rest of the buying coalition, price impacting.
Ask the Expert: Meaningful ABM Awareness Metrics with Jeff Siegel, Director of Strategy
This is part of a series of blog posts that tap into our own ABM experts to guide you through the questions you should be asking when considering account-based sales and marketing technology...
SDR Horror Stories: Ernest cold called a CMO's mobile
Being a SDR is scary enough without 6sense. Ernest, Director of Sales Development at 6sense, can tell you the importance of knowing who you are calling after learning his lesson calling the CMO's cell
Transitioning from Leads-Based to Account-Based Marketing with Patrice Greene, CEO of Inverta
Patrice Green, CEO at Inverta, tells us what it takes to get to an account-based mindset and execute a successful ABM strategy.
Compete & Win in the Age of Account Based Buying
B2B buying has changed and it’s likely your revenue-generating teams have become disconnected from the modern buying journey.
We can lead our prospects down the Yellow Brick Road with 6sense - Aprimo
Lead your prospects down the yellow brick road with 6sense insights. Aprimo did it, why not you?
Meet the Sensei's | ABM Fast Track with Ed Breault & Uran Kabashi of Aprimo
In this session, you’ll learn how you can leverage AI-driven analytics to rapidly uncover new demand, prioritize actions based on accounts “in-market” and seamlessly orchestrate account engagement...