In 2020, the CMO has more influence within the organization than ever before—reaching well beyond the traditional limits of marketing into sales, finance, analytics, technology, product management, revenue, human resources, the channel and more. This span of influence has radically altered the strategic value of CMOs who are the voice of the customer, charged with identifying, creating and growing markets.
Ditch the cold call mentality and take back control of the buying experience.
Interest in Account Based Marketing (ABM) has never been higher than it is today. As industry leaders like Laura Ramos at Forrester say, “Unless you have been living under a rock...
B2B buying has changed and it’s likely your revenue-generating teams have become disconnected from the modern buying journey.