The reality is, B2B buying has changed and it’s likely your revenue generating teams have become disconnected from the modern buying journey. In fact, according to Forrester, upwards of 70% of the B2B buyer journey happens before a prospect ever identifies themselves to you.
Ditch the cold call mentality and take back control of the buying experience.
Interest in Account Based Marketing (ABM) has never been higher than it is today. As industry leaders like Laura Ramos at Forrester say, “Unless you have been living under a rock...