“Every company strives to not only grow revenue but to grow it predictably. Yet creating a predictable revenue growth engine is no small task, nor is it one that can be done overnight. The ways and means to achieve it remain a difficult task,” said Latane Conant, CMO at 6sense. “If your company failed to meet revenue goals, you’re not alone; our research found that 80% of companies failed to exceed revenue goals in 2019 and 38% of companies didn’t meet at least 90% of their goals.”
Unsure of what you need in an ABM solution? We've laid out the key capabilities to keep in mind during your...
Interest in Account Based Marketing (ABM) has never been higher than it is today. As industry leaders like Laura Ramos at Forrester say, “Unless you have been living under a rock...
This guide will breakdown the new way to measure ABM success for marketing and sales and will highlight the metrics you should be tracking that lead to alignment and more predictable revenue growth.
B2B selling is an art and requires patience, insights, and alignment with Marketing. Sales knows MQLs aren't working, but how do modern sales teams compete and win? Find out in this ebook.
Ditch the cold call mentality and take back control of the buying experience.
Unsure of what you need in an ABM solution? We've laid out the key capabilities to keep in mind during your ABM vendor hunt in 6sense's ABM Buying Guide.
Forrester cited 6sense as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report, and was the only vendor differentiated in 8 of 10 criteria.
To help organizations better understand and quantify the benefits of implementing 6sense, Forrester was commissioned to conduct an independent Total Economic Impact™ study.