Forrester's Total Economic Impact of 6sense Report

To help organizations better understand and quantify the benefits of implementing the 6sense Account Engagement Platform, Forrester was commissioned to conduct an independent Total Economic Impact™ (TEI) study.

6sense drives incremental revenue by identifying accounts that are “in-market” for a solution. Leads from these accounts convert at higher rates throughout the entire sales cycle.

Interviewees saw:

• Marketing qualified leads (MQLs) convert to opportunities at a 75% higher rate

• Opportunities convert to closed business at a 40% higher rate

• Contract values 50% higher than historical average


Previous Article
6sense Named a Leader in Forrester's ABM Wave
6sense Named a Leader in Forrester's ABM Wave

Forrester cited 6sense as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report, and was the o...

No More Documents