Prioritize Based on Account Intent Rather than Lead Activity - PTC

January 15, 2020

Instead of focusing on a lead-based model, PTC has shifted to an account-based model and prioritizing accounts with high intent across the entire buying committee.

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Hyper Granular Segmentation for Display Campaigns with 6sense - PTC
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Six Successful Use Cases within Three Months of Onboarding - PTC
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