MQLs are a Cancer with Ian Howells, CMO of Sage Intacct

February 24, 2020

Ditch the MQL-based Marketing state of mind! Marketing should be focused on driving awareness and opening opportunities to pass along to Sales, according to Ian Howells, CMO of Sage Intacct.

Previous Video
We Now Track Multiple Funnels with Ian Howells, CMO of Sage Intacct
We Now Track Multiple Funnels with Ian Howells, CMO of Sage Intacct

6sense has changed Sage Intacct's perspective on funnels. What once was a single funnel, is now a multi-dim...

Next Video
We were able to consolidate our tech stack - Sage Intacct
We were able to consolidate our tech stack - Sage Intacct

With 6sense, Sage Intacct was able to consolidate multiple tools into one platform that interoperates with ...