Ditch the MQL-based Marketing state of mind! Marketing should be focused on driving awareness and opening opportunities to pass along to Sales, according to Ian Howells, CMO of Sage Intacct.
6sense has changed Sage Intacct's perspective on funnels. What once was a single funnel, is now a multi-dim...
Today PTC is “Printing Pipeline” with their ROI Engine. After careful consideration, PTC chose to simultaneously sign contracts with 6sense, Drift, and People.ai.
While we’re all learning to adjust to a “new normal”, CoreView is going above and beyond in adopting new, innovative strategies to embrace this shift to an all-virtual world.
2020 is the year of sales for Aprimo. Aprimo has introduced their sales team to a tool they believed would be as transformative to their sales function as it was for their marketing team.
With the right data powering the entire revenue team, it’s possible to make significant changes at record speed. That was the case for 6sense customer MX.
GAN Integrity’s sales, marketing, and product teams are all leveraging the 6sense platform and seeing great success. With the whole team bought in, GAN is pleased with the results and alignment.
Tipalti is taking their personalization and prospecting efforts to the next level by adopting 6sense. Their sales team loved it so much that now their entire organization uses AI-driven insights.
"6sense was able to surface white space, people who we didn't quite know were in-market or were doing research" - Saima Rashid.
With 6 uses cases up and running, Saima Rashid did daily monitoring to ensure things were still on the right track and made quck pivots using Agile methodologies to create quick wins.
Instead of focusing on a lead-based model, PTC has shifted to an account-based model and prioritizing accounts with high intent across the entire buying committee.
6sense gave PTC the flexibility to segment accounts based off multiple criteria. With hyper granularity into keyword intent and buying propensity, your message gets to the right buyers.
With 6sense, PTC has leveled up their personalization efforts with the ability to serve up different visitors different imagery and content based on their industry, according to Saima Rashid.
Learn how Ingeniux had the confidence to shift from a marketing qualified lead model to a marketing qualified account model with insights from 6sense.
6sense is a strong tool for the business development team at Glassdoor. By providing them with insights to better prioritize and personalize, the sales team has leveled up their prospecting.
Julie Ryan had three criteria for a vendor: the ability to prioritize accounts and fit into work flow, to integrate with Salesforce and Marketo and solid ROI. 6sense checks it all off.
Glassdoor's Sales team couldn't get enough of the prioritization abilities that 6sense unlocks that they convinced the Marketing department to start using the platform too - utilizing ABM and display.