Revenue teams are always looking for the next wave of innovation to close more deals, as well as plan and predict future success.
This all-in-one guide breaks down the new way to measure ABM success for marketing and sales. We'll also highlight the metrics you should be reporting and tracking on that lead to overall alignment and more predictable revenue growth.
We all know alignment is essential for a well-oiled revenue team. Sales needs to trust and understand marketing in order to have the best chance to win. Find out secrets these B2B marketing experts.
6sense, the leading account engagement platform, today announced it has raised $125 million in Series D funding at a $2.1 billion valuation.
Firms are moving to Account-Based Sales And Marketing platforms powered by B2B Customer Analytics. Forrester predicts that by 2025, B2B demand gen efforts will focus primarily on accounts, not leads.
Research with Heinz Marketing reveals that orchestrating account engagement is a challenge for 9 in 10 account-driven companies, but a solution is possible
4:03What're you looking for in a CDP? Starting from scratch with a stand-alone CDP is not an option, Map customer journeys, personalize communications and close more deals with 6sense's embedded B2B CDP.
With 6sense’s predictive insights, Auth0 is executing an end-to-end ABM program around their target account list and sourcing net-new opportunities for sales.
Acquia participated in the Reimagine Account-Based Experience (ABX) Hackathon by 6Sense. Here's what we learned about optimizing ABM strategy.
50:29Hear from the ABM experts at ServiceMax, 6sense, & LeanData and how their revenue teams are using advanced tactics, tools, and processes to align Sales and Marketing around an account-centric strategy
An hour wasn't enough to adequately address all variables and questions around marketing/sales/SDR alignment. Go figure?!
24:39Aligning your sales and marketing teams is no easy task, Tracy Eiler, CMO of InsideView, knows. In this episode, Latané Conant sits down with Tracy to talk alignment, measurement and and a lot more.
As the world reopens and revenue teams are unleashed to meet growth targets, many B2B sellers and marketers are wondering how they can best prioritize prospect accounts.
49:01In order to be truly customer obsessed, your digital efforts need to start and end with the customer. We’ve partnered up with experts at PTC, Drift, and People.ai to show you how to build a ROI engine
Sales reps, your CRM could be lacking important account insights. See what you’re missing with Sales Intelligence.
The transition to working from home has impacted many people, and a few have asked whether it has also had an impact on 6sense’s ability to capture intent data and identify accounts - find out here!
GAN Integrity’s sales, marketing, and product teams are all leveraging the 6sense platform and seeing great success. With the whole team bought in, GAN is pleased with the results and alignment.
25:02How do we get closer to our fellow go-to-market teams and ensure we're thinking across an entire business unit? Revenue executives talk about it.
With the goal of better alignment across the revenue team, Sales and Marketing to go therapy to talk things out.
What matters with intent data?! Well, gathering it can give revenue teams the advantages they need to successfully guide prospects in the buying journey.