MakingSense of Predictive Analytics

March 19, 2020

In this episode, we'll make sense of predictive analytics and its three data sources — intent data, historical data, and firmographic/technographic data.

Predictive analytics enables your revenue team to eliminate guesswork and prioritize marketing and sales efforts on accounts that are a strong ICP fit and show strong intent to buy.

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MakingSense of Intent Data
MakingSense of Intent Data

Intent data gives your organization total visibility into activity within the Dark Funnel that you can then...

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MakingSense of CDPs (Customer Data Platforms)
MakingSense of CDPs (Customer Data Platforms)

What're you looking for in a CDP? Starting from scratch with a stand-alone CDP is not an option, Map custom...