MakingSense of Intent Data

May 7, 2020

Fact: B2B buyers today tend to remain anonymous for as long as they can.

They do most of their learning away from your website — through independent information and review sites, competitors’ sites, trade publications, networking sites, and other channels you don’t control. With intent data, you have greater visibility into this Dark Funnel of anonymous activity, and can leverage these insights to prioritize your efforts and personalize the buyer experience.

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