Building Airtight Sales & Marketing Alignment for Extraordinary ABM

March 18, 2021

In this session, you’ll hear from the ABM experts at ServiceMax, 6sense, and LeanData and how their revenue teams are using advanced tactics, tools, and processes to align Sales and Marketing around an account-centric strategy.  Pat Oldenburg, ServiceMax’s VP of Demand Marketing and Operations, will also share how his team leverages 6sense and LeanData to supercharge ABM across the funnel.
Watch now to learn how to: 

  • Align the revenue team around account-centric data with scalable processes and tools
  • Target accounts that are in-market at every stage of the buying journey
  • Empower Sales with visibility into lead data on every account
  • Ensure inbound leads are actioned by Sales in a timely, relevant manner

Slide Deck:

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